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Serious cosplayers who wear costumes that cost hundreds of dollars in raw materials and took weeks to construct generally consider narutards to be anywhere from merely ignorant to downright insulting.\r \r With the license acquisition of Naruto in early 2005 by ShoPro Entertainment, many narutards spawned numerous forum discussions debating the impact of the deal, from the legality of trafficking amateur subtitled copies of the title (something which should be pretty obvious, especially once American distribution rights had been acquired) to a grass-roots petition begging Cartoon Network and ShoPro / Viz to retain the full integrity of the anime during its adaptation into English